THE POWER
OF CONCEPTING

Aligned objectives are wonderful things. They bond teams and generate creative synergy that is vital for producing great work. I often sketch concepts to achieve these objectives. Once approved, the sketches becomes tangible visions of our collective goals.

 

Below are 'before and afters' showing the approved conceptual sketches and the wonderful finished pieces. 

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In addition to creating the concept art, I also directed
the photo shoots, did the retouching and even built some of the props for the 'Comfort You Wool Love' piece.

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