AIRSPORT+ PRODUCT LAUNCH

I partnered with the Creative Director to create strong visuals designed to promote the unique story of the Aircast® AirSport+ ankle brace. Choosing a minimal color palette we visually brought the player’s face, arms, hands and brace to the foreground; connecting the performance of the product to the athlete’s confidence

to perform.

 

We carried this stark, yet powerful look across the entire AirSport+ campaign of print, digital and social media.